About Us


 FrameWorks Academy is a digital platform for master framing courses.

With the generous support of the John D. and Catherine T. MacArthur Foundation and the W.K. Kellogg Foundation, FrameWorks Institute’s senior researchers developed this multi-media learning environment with the needs of nonprofit communicators in mind. Through a mix of engaging film and animated lectures, interactive quizzes and games, and practical guidance on effectively framing public outreach and policy communications, issue experts and advocates can become more powerful influences on public discourse – at their own pace and schedule. Courses feature many of the signature hallmarks of FrameWorks’ presentations, including videos featuring voices from on the street interviews and interactive “swamps” to build understanding of obstacles to effective communications on social issues.

Learners build their understanding of how communications fits into a larger vision for social change, and develop a systematic understanding of the dominant narratives and patterns of thinking that shape public understanding of an issue. Then, they learn to use tested, reliable communication tools and techniques to reframe communications and change the conversation.

Invitation-only courses on topics such as early childhood brain development, climate and ocean change, and public health are currently in use by closed networks of researchers, advocates, and government agencies. Contact our Learning unit if you’d like to learn more about enrolling your network in a custom-designed online curriculum focused on effectively reframing your issue.

For the broader field of nonprofit communicators, a one-year subscription entitles users to access everything in the FrameWorks Academy course catalogue, with courses added regularly thanks to the sponsorship of major foundations.Right now, a subscription unlocks these courses:

·      Framing Fundamentals

·      Talking Skills and Learning

In the 2014-2015 academic year, FrameWorks will release additional courses for subscribers – with topics including the communications aspects of human services,  immigration reform,  and more.

 For the cost of a magazine subscription or textbook, and for far less than a workshop, you can take a big step forward in enhancing your mastery of framing as part of your professional capacities.